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46 productised services · 8 categories · every rate published

Fixed scope. Published rates. Money held until you approve.

Refogo productises digital services into packages with the scope written down and the rate on the page — search, social, paid media, content, web, reputation and CRM. No discovery call before you can see a price. Every order runs through escrow, so the delivery partner is paid when you approve the work and not before.

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46Services listed
9Tiered ladders
46Rates published
2008Delivery team since
Sample order RFG-40196

Social media management & optimisation — full

Awaiting approval
Scope confirmedPackage and deliverables agreed
Payment heldFunds sit with Refogo, not the delivery partner
Work deliveredFiles and reports arrive in the order
4 You approveOnly now is the partner paid
Held in escrow · due awaiting your approval₹1,20,000
Why this works

A proposal is a guess. A rate card is a commitment.

You see the price before the call

Every rate on Refogo is published. No discovery call stands between you and a number, so you can budget before you talk to anyone.

The scope is written down, exclusions first

Each package states what is included, what is excluded and what you must provide. Disputes come from assumptions, so the assumptions are removed.

Your money is held, not spent

Payment sits in escrow with Refogo rather than the delivery partner. It is released when you approve the work and not before.

Capacity is never one agency deep

Any vetted agency in the network can take an order against the same scope and rate, so delivery does not stall behind one team's calendar.

The catalogue

All 46 services, every rate published

Filter by discipline or tier. Prices shown in INR — switch at the top of the page.

46 of 46 shown
Full Programs
REFOGOFull Programs

Full Growth Programme — 25 disciplines

Twenty-five capabilities and twenty-five growth disciplines run as a single programme, with a fixed monthly production scope behind it.

Monthly retainer · 67 line items ₹3,85,000/month
Pro
REFOGOSearch

SEO Pro — up to 25 keywords

Full organic search programme for a single-location business. 25 target keywords, on-page fixes across 10 pages and a monthly off-page and content cadence.

Monthly retainer · 45 line items ₹30,000/month
Full Programs
REFOGOFull Programs

Whole Marketing Function — one retainer

The whole marketing function on one line — organic and paid across search and social, email, SMS, automation and conversion work.

Monthly retainer · 9 line items ₹50,000/month
Pro
REFOGOFull Programs

Digital Marketing Pro

Every service line at Pro tier under one retainer — search, social, local, content, reputation, paid and website management.

Monthly retainer · 7 line items ₹1,65,000/month
Paid Media
REFOGOPaid Media

Sponsored ads management — Google and Meta

Campaign management across Google and Meta with a lead qualification framework and conversion rate optimisation on the landing side.

Monthly retainer · 4 line items ₹50,000/month
Business
REFOGOSearch

SEO Business — up to 50 keywords

Double the keyword footprint and roughly double the monthly off-page and content volume. On-page work extends to 15 pages.

Monthly retainer · 45 line items ₹50,000/month
Social
REFOGOSocial

Social media management & optimisation — full

Instagram, Facebook, LinkedIn and YouTube run as one programme, with boosting, engagement management and competitor analysis.

Monthly retainer · 11 line items ₹1,20,000/month
Business
REFOGOFull Programs

Digital Marketing Business

The full stack at Business tier. One team, one reporting cycle, one accountable retainer.

Monthly retainer · 7 line items ₹2,85,000/month
Pro
REFOGOWeb & Product

Website Design Pro — up to 5 pages

A responsive custom-layout site on a CMS with the full module set, SEO plugin and analytics. Two hours of training included.

One-off · 22 line items ₹60,000
Search
REFOGOSearch

SEO retainer — on-page and off-page, 50+ keywords

Monthly technical and off-page programme covering 50 or more keywords, including one paid backlink on a domain up to DA 50. The top tier covers 100 keywords.

Monthly retainer · 4 line items ₹50,000/month
Pro
REFOGOSocial

SMO Pro — up to 2 channels

Facebook and Instagram run properly: 17 creatives and 17 posts a month on each, plus ad account setup and two live campaigns.

Monthly retainer · 35 line items ₹45,000/month
Content & Creative
REFOGOContent & Creative

Digital creatives for performance — full bank

A monthly content bank built to drive action rather than fill a calendar.

Monthly retainer · 6 line items ₹1,15,000/month
Pro
REFOGOPaid Media

PPC Pro — up to 100 keywords

Search campaigns on an ad budget up to $2,200 a month. Three-month minimum, bi-weekly reporting.

Monthly retainer · 19 line items ₹23,895/month
Web & Product
REFOGOWeb & Product

Custom corporate website development

Roughly 50 pages designed in Figma with Lottie and built on a managed platform — mobile-first, tablet-first and desktop-first rather than one responsive layout stretched across all three.

One-off · 15 line items ₹5,00,000
Pro
REFOGOContent & Creative

Content Marketing Pro

Two blogs and two articles a month on DA 25–40 placements, written by native English writers and checked against Copyscape.

Monthly retainer · 19 line items ₹28,000/month
Social
REFOGOSocial

Social media management & optimisation — standard

The same programme at a lighter cadence for brands building their first consistent presence.

Monthly retainer · 11 line items ₹75,000/month
Business
REFOGOWeb & Product

Website Design Business — up to 15 pages

Fifteen pages and three hours of training, otherwise the same module set and technical baseline.

One-off · 22 line items ₹1,35,000
Enterprise
REFOGOSearch

SEO Enterprise — up to 100 keywords

Full-estate organic programme. 100 keywords, 30 pages of on-page work and the heaviest off-page and content cadence in the ladder.

Monthly retainer · 45 line items ₹90,000/month
Content & Creative
REFOGOContent & Creative

Digital creatives for performance — standard bank

The lighter creative bank, sized for a single-brand performance programme.

Monthly retainer · 6 line items ₹75,000/month
Enterprise
REFOGOFull Programs

Digital Marketing Enterprise

The full stack at Enterprise tier, for brands running every channel at once.

Monthly retainer · 7 line items ₹4,50,000/month
Pro
REFOGOSearch

Ecommerce SEO Pro — up to 30 keywords

Built around the cart, not the blog. Funnel analysis, product schema, heatmaps and a 30-keyword plan split between focus and long-tail.

Monthly retainer · 32 line items ₹40,000/month
Business
REFOGOPaid Media

PPC Business — up to 200 keywords

For ad budgets between $2,200 and $4,500 a month. The management rate steps down as spend goes up.

Monthly retainer · 19 line items ₹41,595/month
Business
REFOGOSocial

SMO Business — up to 3 channels

Everything in Pro plus Twitter and LinkedIn — 30 tweets and 30 LinkedIn posts a month with company page management.

Monthly retainer · 49 line items ₹70,000/month
Paid Media
REFOGOPaid Media

Performance marketing management

Pilot engagement for a specific campaign. The rate drops to 5% of spend when attached to a monthly retainer; ongoing is ₹50,000 or 5% of spend, whichever is higher.

Monthly retainer · 4 line items ₹15,000/month
Business
REFOGOContent & Creative

Content Marketing Business

Five blogs and five articles a month at longer form — 1,000 and 1,200 words.

Monthly retainer · 19 line items ₹60,000/month
Full Programs
REFOGOFull Programs

Brand, packaging and launch website

The one-off build that a retainer then runs on — store, funnel and identity together.

One-off · 4 line items ₹75,000
Pro
REFOGOSearch

Local SEO Pro — up to 5 keywords

Get found in your own city. Google Business Profile set up and verified, three business listings and a light monthly content cadence.

Monthly retainer · 20 line items ₹15,000/month
Enterprise
REFOGOWeb & Product

Website Design Enterprise — up to 25 pages

Twenty-five pages and five hours of training for a full corporate site.

One-off · 22 line items ₹2,00,000
Business
REFOGOSearch

Ecommerce SEO Business — up to 50 keywords

50 keywords, five local citations and the full schema and remarketing stack for a growing store.

Monthly retainer · 32 line items ₹65,000/month
Content & Creative
REFOGOContent & Creative

Content marketing pack

A one-off content drop when you need assets rather than a cadence.

One-off · 7 line items ₹25,000
Business
REFOGOSearch

Local SEO Business — up to 10 keywords

Adds competition analysis, broken-link checks, a fourth listing and monthly article writing on top of the Pro tier.

Monthly retainer · 23 line items ₹22,000/month
Enterprise
REFOGOPaid Media

PPC Enterprise — up to 400 keywords

Built for $5,500 a month and above, at the lowest management rate in the ladder.

Monthly retainer · 19 line items ₹59,295/month
Enterprise
REFOGOSocial

SMO Enterprise — up to 4 channels

The Business tier with volume raised to 40 tweets and 40 LinkedIn posts a month.

Monthly retainer · 49 line items ₹95,000/month
Enterprise
REFOGOContent & Creative

Content Marketing Enterprise

Ten blogs and ten articles a month at 1,200 and 1,500 words, with a 15-working-day production cycle.

Monthly retainer · 19 line items ₹1,10,000/month
Enterprise
REFOGOSearch

Ecommerce SEO Enterprise — up to 100 keywords

100 keywords across a large catalogue, ten citations and continuous funnel and schema work.

Monthly retainer · 32 line items ₹1,10,000/month
Social
REFOGOSocial

Executive social media management — 2 C-level profiles

LinkedIn and Twitter run for two named executives, because founder reach converts differently to brand reach.

Monthly retainer · 4 line items ₹50,000/month
Enterprise
REFOGOSearch

Local SEO Enterprise — up to 20 keywords

Multi-location or high-competition local search. 20 keywords, seven listings and triple the classified output.

Monthly retainer · 23 line items ₹35,000/month
CRM & Automation
REFOGOCRM & Automation

CRM Setup — pipeline modelled and automated

Your pipeline modelled properly the first time, so reporting is not retrofitted later.

One-off · 4 line items ₹50,000
Pro
REFOGOReputation

ORM Pro

Protect and monitor your search positions, with one customer review or rating placement a month.

Monthly retainer · 13 line items ₹25,000/month
CRM & Automation
REFOGOCRM & Automation

CRM Subscription — unlimited users

Unlimited seats, so the CRM cost does not rise every time the team does.

Monthly retainer · 2 line items ₹25,000/month
Business
REFOGOReputation

ORM Business

Four review or rating placements a month alongside positive profile promotion and micro blogging.

Monthly retainer · 13 line items ₹40,000/month
CRM & Automation
REFOGOCRM & Automation

Chatbot journey mapping

The map before the bot — stakeholders, CRM flow and contextual messages worked out before anything is built.

One-off · 6 line items ₹15,000 per site
Enterprise
REFOGOReputation

ORM Enterprise

Eight review or rating placements a month for brands under sustained search pressure.

Monthly retainer · 13 line items ₹60,000/month
Content & Creative
REFOGOContent & Creative

Marketing collaterals and publications

Print-ready creative — leaflets, pamphlets and posters up to A3.

One-off · 3 line items ₹7,000
Web & Product
REFOGOWeb & Product

Additional website page — existing template

One more page on a layout that already exists.

One-off · 2 line items ₹2,000 per page
Web & Product
REFOGOWeb & Product

Additional website page — new template

One more page on a newly designed layout.

One-off · 2 line items ₹5,000 per page
Agencies have spent twenty years selling hours and calling it strategy. I have run one since 2008, so I know what that costs the client and what it costs the agency. Refogo publishes the scope, publishes the rate and holds the money until the work is approved. If that makes the work harder to sell, the work was never worth the proposal.
NS Nikhil SharmaFounder, Refogo · twenty years in agency marketing
Community

The conversation lives on Discuss.Business

Refogo sells the packages. Discuss.Business is where the operators behind them argue about what actually works — pricing, scope creep, retainers that hold and the ones that do not.

Open Discuss.Business
Partner network

Deliver Refogo packages instead of writing proposals.

Refogo owns the scope and the rate. Partners deliver the work and keep their capacity full without quoting from scratch. Register interest to join the next intake.

Register interest Browse the catalogue