Chatbot journey mapping
Fixed scope · published rate · delivered by the Refogo partner network One-off
The map before the bot — stakeholders, CRM flow and contextual messages worked out before anything is built.
What is included
- Identifying stakeholders
- Mapping CRM and user flow
- Crafting contextual messages and user actions
- Leveraging AI for intelligence
- Crafting the implementation document
- Integrating the flow in website
What is excluded
- CRM licence fees where the plan is not the one named in scope
- Data migration from a previous system, quoted on volume
- Ad spend and media budget — paid directly to the platform, never to Refogo
- Third-party licences, stock media and premium tool subscriptions
- Government, registrar and platform fees where any apply
- Taxes — rates are shown ex-GST with the GST-inclusive figure alongside
- Work outside the scope list above, which is quoted separately rather than absorbed
What you provide
- A list of your current pipeline stages
- Access to the mailbox or forms the leads arrive through
- A named point of contact who can approve work
- Feedback within 5 working days, so the schedule holds
How it runs
- 1Order and scope lock
You order at the published rate. The scope list above is attached to the order and fixed from that point. Payment goes into escrow.
- 2Discovery
We confirm the brief, collect the inputs listed above and agree the structure before any production starts.
- 3Production
The scope is built. You see progress inside the order rather than waiting for one reveal at the end.
- 4Review
One consolidated round of feedback. Changes inside the agreed scope are made; anything new is quoted separately.
- 5Handover
Files, access and any training hours in the scope. Everything is transferred to accounts you own.
- 6Approval and release
You approve the delivery. Only then does Refogo release payment from escrow.
What you receive
- Everything listed in the scope above, delivered once
- Source files and access transferred to accounts you own
- A handover note covering included
- Direct access to the delivery team by email, chat and phone
Frequently asked
What decides the tier?
Volume, not quality. The same team delivers every tier — the tier sets how many keywords, pages, posts or articles you get each month.
Is the published rate the final price?
Excluded from the rate: ad spend, third-party licences and expert review fees, which are billed at cost. Everything in the scope list is covered by the published rate for the term shown. GST is added at 18% and shown alongside.
Is the scope really fixed?
Yes. Scope is agreed at the point of order, so it does not drift once work starts. New scope is quoted separately rather than absorbed.
When does my money actually move?
Not at order. Payment sits in escrow and is released only when you approve the delivery.
What happens if I am not happy?
Do not approve the delivery. Raise it inside the order, and if it cannot be resolved, Refogo reviews the brief against what was delivered before releasing anything.
Can I cancel a monthly retainer?
Yes, at the end of any paid month unless a minimum term is stated on this page. Work already delivered and approved is not refunded.
Who actually does the work?
Refogo owns the package, the scope and the rate. A vetted partner in the network delivers it against this exact scope and rate.
Reviews
This catalogue is newly listed on Refogo. Ratings appear here once buyers complete and approve orders through the platform — nothing is carried over from elsewhere.