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Planning a search programme — keyword mapping and reporting laid out on a desk

SEO Enterprise — up to 100 keywords

RG A Refogo productised service
Fixed scope · published rate · delivered by the Refogo partner network
EnterpriseMonthly

Full-estate organic programme. 100 keywords, 30 pages of on-page work and the heaviest off-page and content cadence in the ladder.

What is included

Initial review & analysis
  • In-depth site analysis
  • Duplicate content check
  • Competition analysis
  • Keyword analysis
  • Baseline ranking check
  • Keyword URL mapping
  • Broken links check
  • Google penalty check
On-page optimisation
  • Canonicalization
  • Header (H1) tags optimization
  • Internal link structuring & optimization
  • Existing content optimization
  • Fresh web content suggestions
  • Title & meta tags optimization — up to 30 pages
  • Image & hyperlink optimization
  • Footer optimization
  • Website usability analysis
  • Check mobility issues
Off-page optimisation
  • Blog submission — 10
  • Article submission — 10
  • Blog promotion — 20
  • Company profile listing — 20
  • Classified submissions — 20
  • Article promotion — 20
  • Link syndication — 10
  • PDF/doc submission — 10
  • Video promotion — 20
  • Image submissions — 20
  • Press release promotion — 10
  • Press release submission — 10
  • Infographic promotion — 5
  • Infographic distribution — 20
  • Blog commenting — 50
  • Q&A / Quora submissions — 20
Local search optimisation
  • Google My Business optimisation
  • Local business directory / citations
Content marketing
  • Blog writing — 10
  • Classified writing — 20
  • Article writing — 10
  • PDF creation — 10
  • Press release writing — 10
  • Infographic creation — 10
  • PPT creation — 5
Bonus
  • Digital mobile profile / WhatsApp brochure
  • Premium paid directory listing

Compare the ladder

TierScopeLine itemsPrice
Pro up to 25 keywords 45 ₹30,000/month
Business up to 50 keywords 45 ₹50,000/month
Enterprise up to 100 keywords 45 ₹90,000/month

What is excluded

  • Paid backlink purchases beyond any named in the scope
  • Development work on your site that your own team must approve and deploy
  • Ad spend and media budget — paid directly to the platform, never to Refogo
  • Third-party licences, stock media and premium tool subscriptions
  • Government, registrar and platform fees where any apply
  • Taxes — rates are shown ex-GST with the GST-inclusive figure alongside
  • Work outside the scope list above, which is quoted separately rather than absorbed

What you provide

  • CMS or FTP access, or a developer who can deploy our on-page changes
  • Google Analytics and Search Console access
  • Your target keyword and competitor list, if you already have one
  • A named point of contact who can approve work
  • Feedback within 5 working days, so the schedule holds

How it runs

  1. 1
    Order and scope lock

    You order at the published rate. The scope list above is attached to the order and fixed from that point. Payment goes into escrow.

  2. 2
    Kickoff and access

    Within one working day we confirm the brief and request the access listed under what you provide. The clock starts when access lands.

  3. 3
    Baseline and plan

    Audit, competition and keyword analysis, baseline rankings and the plan for month one. Delivered as a document you approve.

  4. 4
    Month one delivery

    The scope volumes above are executed in full. Work is visible in the order as it lands, not only at month end.

  5. 5
    Monthly report

    A written report against the same scope lines every month, so month three is comparable with month one.

  6. 6
    Approval and release

    You approve the month. Only then does Refogo release that month from escrow.

What you receive

  • A written baseline document in month one
  • Everything listed in the scope above, at the stated volume, every month
  • A monthly written report covering initial review & analysis, on-page optimisation, off-page optimisation
  • A running activity log inside the order, updated as work lands
  • Direct access to the delivery team by email, chat and phone

Frequently asked

How long before rankings move?

Organic search compounds. Technical and on-page fixes show in weeks; competitive keyword movement is usually a three to six month story. We report against the same baseline every month so you can see the direction before the destination.

Do you guarantee a position on Google?

No, and anybody who does is guessing. Google does not sell or guarantee positions. We commit to the scope volumes above and to reporting honestly against the baseline.

Who deploys the on-page changes?

We supply them and deploy where you give us CMS access. Where your developer must deploy, we hand over a prioritised list with exact markup.

What decides the tier?

Volume, not quality. The same team delivers every tier — the tier sets how many keywords, pages, posts or articles you get each month.

Is the published rate the final price?

Excluded from the rate: ad spend, third-party licences and expert review fees, which are billed at cost. Everything in the scope list is covered by the published rate for the term shown. GST is added at 18% and shown alongside.

Is the scope really fixed?

Yes. Scope is agreed at the point of order, so it does not drift once work starts. New scope is quoted separately rather than absorbed.

When does my money actually move?

Not at order. Payment sits in escrow and is released only when you approve the delivery.

What happens if I am not happy?

Do not approve the delivery. Raise it inside the order, and if it cannot be resolved, Refogo reviews the brief against what was delivered before releasing anything.

Can I cancel a monthly retainer?

Yes, at the end of any paid month unless a minimum term is stated on this page. Work already delivered and approved is not refunded.

Who actually does the work?

Refogo owns the package, the scope and the rate. A vetted partner in the network delivers it against this exact scope and rate.

Reviews

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This catalogue is newly listed on Refogo. Ratings appear here once buyers complete and approve orders through the platform — nothing is carried over from elsewhere.

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