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Planning a search programme — keyword mapping and reporting laid out on a desk

Ecommerce SEO Business — up to 50 keywords

RG A Refogo productised service
Fixed scope · published rate · delivered by the Refogo partner network
BusinessMonthly

50 keywords, five local citations and the full schema and remarketing stack for a growing store.

What is included

Initial review & analysis
  • In-depth site analysis
  • Duplicate content check
  • Competition analysis
  • Keyword analysis
  • Baseline ranking check
  • Keyword URL mapping
  • Broken links check
  • Google penalty check
Keyword plan
  • Keywords plan — up to 50
  • Focus keywords — 25
  • Other relevant keywords — 25
Sales funnel review & optimisation
  • Shopping cart funnel analysis and recommendations
  • Google product listing ads
  • Google & Facebook remarketing setup
  • Call taps tracking
  • Heatmap integration & analysis
  • Heatmap report generation
Schema structured data markup
  • Logo optimization
  • Schema on contact address
  • Schema on breadcrumb
  • Schema on ratings / reviews
  • Schema on blog
  • Schema tags on products (if applicable)
Local search optimisation (retail)
  • Google My Business setup and verification
  • Local citations — 5
  • GMB posting
  • GMB page description writing
Monthly reporting
  • Search engine rank report
  • Google Analytics report
  • Brand reputation monitoring
Customer support
  • Email, chat, phone
  • Project management tool tracking

Compare the ladder

TierScopeLine itemsPrice
Pro up to 30 keywords 32 ₹40,000/month
Business up to 50 keywords 32 ₹65,000/month
Enterprise up to 100 keywords 32 ₹1,10,000/month

What is excluded

  • Ad spend and media budget — paid directly to the platform, never to Refogo
  • Third-party licences, stock media and premium tool subscriptions
  • Government, registrar and platform fees where any apply
  • Taxes — rates are shown ex-GST with the GST-inclusive figure alongside
  • Work outside the scope list above, which is quoted separately rather than absorbed

What you provide

  • Store admin access — Shopify, WooCommerce or equivalent
  • Product feed and category structure
  • Analytics and any existing remarketing tags
  • A named point of contact who can approve work
  • Feedback within 5 working days, so the schedule holds

How it runs

  1. 1
    Order and scope lock

    You order at the published rate. The scope list above is attached to the order and fixed from that point. Payment goes into escrow.

  2. 2
    Kickoff and access

    Within one working day we confirm the brief and request the access listed under what you provide. The clock starts when access lands.

  3. 3
    Baseline and plan

    Audit, competition and keyword analysis, baseline rankings and the plan for month one. Delivered as a document you approve.

  4. 4
    Month one delivery

    The scope volumes above are executed in full. Work is visible in the order as it lands, not only at month end.

  5. 5
    Monthly report

    A written report against the same scope lines every month, so month three is comparable with month one.

  6. 6
    Approval and release

    You approve the month. Only then does Refogo release that month from escrow.

What you receive

  • A written baseline document in month one
  • Everything listed in the scope above, at the stated volume, every month
  • A monthly written report covering initial review & analysis, keyword plan, sales funnel review & optimisation
  • A running activity log inside the order, updated as work lands
  • Direct access to the delivery team by email, chat and phone

Frequently asked

Will this work on my platform?

The work is platform-agnostic. Shopify, WooCommerce and Magento are routine. Schema and funnel work is adapted to whatever the store runs on.

Does this include the ad spend for product listing ads?

No. Ad spend is excluded and paid directly to the platform. Setup and management of the campaigns is in scope.

What decides the tier?

Volume, not quality. The same team delivers every tier — the tier sets how many keywords, pages, posts or articles you get each month.

Is the published rate the final price?

Excluded from the rate: ad spend, third-party licences and expert review fees, which are billed at cost. Everything in the scope list is covered by the published rate for the term shown. GST is added at 18% and shown alongside.

Is the scope really fixed?

Yes. Scope is agreed at the point of order, so it does not drift once work starts. New scope is quoted separately rather than absorbed.

When does my money actually move?

Not at order. Payment sits in escrow and is released only when you approve the delivery.

What happens if I am not happy?

Do not approve the delivery. Raise it inside the order, and if it cannot be resolved, Refogo reviews the brief against what was delivered before releasing anything.

Can I cancel a monthly retainer?

Yes, at the end of any paid month unless a minimum term is stated on this page. Work already delivered and approved is not refunded.

Who actually does the work?

Refogo owns the package, the scope and the rate. A vetted partner in the network delivers it against this exact scope and rate.

Reviews

No reviews yet

This catalogue is newly listed on Refogo. Ratings appear here once buyers complete and approve orders through the platform — nothing is carried over from elsewhere.

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